Episode #45: Meet Real World Construction Barbie Kristi Allen #BuildingWomen

Kristi is the owner of WoodCastle Homes. She grew up in the home building industry as the third generation of a family-owned home builder. Over the last 12 years, Kristi has worked in home builder sales and marketing as a Community Sales Associate, Design Studio Consultant, Sales Manager, and as the Online Sales Counselor and Online Marketing Manager for McArthur Homes. In 2011-2012, she was responsible for a complete overhaul of the McArthur Homes website and online marketing strategy, which now account for over 50% of all new home sales. In 2012, Kristi created the My Home’s Story program, an app which allows builders to update buyers while simultaneously generating website traffic, social media interactions and most importantly, more sales. Kristi has been a contributor to articles in Professional Builder magazine and was recently named to their 2015 Top 40 Under 40. She was a top-rated speaker at The International Builder Show in 2014 and 2015, where she enjoyed sharing her experience in successfully using technology to cultivate more new home sales. Kristi loves running, traveling with her husband and spending time with her three beautiful children.

Kristi attributes a lot of her success to her role models and mentors Bob Schultz, Mike Lyon and Meredith Oliver.

Check out Kristi’s app-the easiest way to boost referral sales: My Home’s Story

NAHB Professional Women in Building

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