Episode #48: Homebuilder Tech Highlights

Featured guests on this episode:

Chelsey Keenan-Group Two Advertising

Have you ever wondered if you’re an INFJ or an ESTP (or what these strange letters even mean?) Chelsey has all the answers, and she can’t wait to talk to you about them. Passionate about engaging with people, Chelsey oversees all social strategy, and strongly believes that social media has the power to connect prospective buyers with homebuilders and create conversations.

Did you know that people aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger? The fast-paced nature of our digital world, from shifting trends to new regulations, keeps Chelsey on her toes — which we “like” because she hates to sit still.

Chelsey has done sales training on Myers-Briggs personality types for home builders, and has spoken on the topic at the International Builders Show. Outside of work, Chelsey loves to travel far and wide, and she hopes to one day visit every U.S. national park.

John Lee-Rendering House

John was a guest on a previous episode of the New Construction Marketing Podcast, Episode # 21

Starting with a career in finance for a Fortune 100 company, I joined a Silicon Valley high-tech startup as the Vice President of Finance – raising $9 million in venture capital. After the dot.com bust in 2001, I returned to NC and using my experience and passion for real estate, I helped found Rendering House to service the New Home industry by using the latest visualization innovations. Rendering House now annually creates thousands of renderings, interactive home design apps, and virtual and augmented reality tours by utilizing cutting-edge technologies in mobile devices, the Cloud, AR/VR, drones, and software. 

Edward Carter-Atlas RTX

Check out my interview with Bassam Salem-CEO of Atlas RTX on Episode # 42

Ed is a Director, Client Development at Atlas RTX. He started his career in 2001 in Salt Lake City, Utah, providing sales and client analysis for Brasher’s Auto Auction. In 2004, he accepted a position as a Financial advisor with Discover Financial Services and provided client support among a vast portfolio of 40M customers. Later that year, he joined Verizon Wireless and for 11 years served in numerous positions of strategic leadership and business transformation. Most recently, Ed has worked for MaritzCX as a software Sales Engineer driving enterprise transformation with technical integrations. Ed has successfully managed high profile clients while implementing complex technical solutions.

Matt Riley-Builder Designs

Matt Riley is Vice President of Marketing at Builder Designs. He is responsible for marketing team leadership and direction and works to drive all digital marketing and business strategy for both Builder Designs and their Homebuilder clients. Matt has invested most of his career in the home building industry—from his first job as an on-site sales counselor to VP of Marketing with one of the country’s leading digital marketing firms for home builders. 

Matt’s sales and marketing experience has expanded with the evolution of the digital age, specifically within the home building arena. He has applied his passion for “all things tech” to consistently deliver marketing results that have exceeded industry standards and expectations. At Builder Designs, Matt’s role enables him to work with home builders around the country, and guide them toward similar successes.

Matt specializes in online sales and marketing, where he has created multiple online sales teams, all of which have led to record-breaking sales numbers and overall sales contribution. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, and many other New Home Sales and Marketing trainings and conferences. Matt has been described as a “vanguard of marketing/sales executives who are genuine leaders in changing how new home communities are marketed and sold across North America.”

Marty Collins-Zillow New Construction

An experienced marketer, strategist, entrepreneur, CEO and executive leader I look for ways to disrupt and challenge the status quo. At Zillow I create strategies that deliver value to both sides of our marketplace, connecting builders with consumers who dream of getting into a perfect home.

Derenda Sircy-Regent Homes

Derenda is a Sales Manager and Principal Broker at Regent Homes. Her passion for real estate began more than 20 years ago when she took on the key tasks of estimating and cost analysis for a homebuilder. She gained knowledge, skills, and experience as she rose through the ranks to become a sales representative, sales manager, and now the principal broker for Regent Homes. Derenda serves on the board of the Sales & Marketing Council for Middle Tennessee Home Builders Association. She is also an active member of the Women’s Council of Realtors and the Greater Nashville Association of Realtors’ annual Habitat for Humanity building project.

Kerry Mulcrone-Kerry and Co.

Kerry was a guest on Episode # 34 of the New Construction Marketing Podcast.

Kerry & Co. conducts proven motivational sales education and professional development training services that compliment marketing strategies to provide a turnkey solution in increasing new home sales, team and company morale! From the trenches and staying in the trenches, makes Kerry on point and fresh in creating personal Sales Training relevant and authentic!

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