Episode #71: TecHome Builder Summit Recap

Learn what customers really expect during their new home buying experience and how technology can help bridge that gap.

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I had a pleasure of speaking at and attending the TecHome Builder Summit in National Harbor, MD December 9-11, 2019.  Thanks to AE Ventures and all of the sponsors for this event including RendingHouse, ApostleTech, O’Neil Interactive just to mention a few for making this possible.  This is my recap of some of the sessions from the summit, and here are the major takeaways: 

1. Buyers want new (64%), but only 9% end up buying new due to inability to visualize and difficulty in the buying process. 

2. Customers are expecting Amazon buying experience when they buy a new home-they’re not just comparing you to other builders, they compare you to all of their experiences as consumers. 

3. Consumers are ready for self-service and building industry needs to embrace this idea not only to increase sales but to maximize profit as a result. 

4. Transparency is a key. Customers want to see all of the option pricing and be able to customize their new home in the comfort of their own home-at the computer! 

Next summit is in May in Orlando, check it out: https://techomebuildersummit.com/

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