Learn what customers really expect during their new home buying experience and how technology can help bridge that gap.
This episode is brought to you by the Beyond the Podcast Membership Experience.
I had a pleasure of speaking at and attending the TecHome Builder Summit in National Harbor, MD December 9-11, 2019. Thanks to AE Ventures and all of the sponsors for this event including RendingHouse, ApostleTech, O’Neil Interactive just to mention a few for making this possible. This is my recap of some of the sessions from the summit, and here are the major takeaways:
1. Buyers want new (64%), but only 9% end up buying new due to inability to visualize and difficulty in the buying process.
2. Customers are expecting Amazon buying experience when they buy a new home-they’re not just comparing you to other builders, they compare you to all of their experiences as consumers.
3. Consumers are ready for self-service and building industry needs to embrace this idea not only to increase sales but to maximize profit as a result.
4. Transparency is a key. Customers want to see all of the option pricing and be able to customize their new home in the comfort of their own home-at the computer!
Next summit is in May in Orlando, check it out: https://techomebuildersummit.com/