This episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we’ll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you’ve already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!
Dr. Gleb Tsipursky is my guest on today’s episode of the New Construction Marketing Podcast and we discuss the 3 mistakes caused by cognitive biases that most new home salespeople make and how to avoid them. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers.
His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines.
Gleb is a best selling author of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. In today’s episode he shares the 5 questions you can ask yourself before making any decisions to ensure you don’t just go with your gut. Download your cheat sheet with a summary of top 3 cognitive biases for salespeople and the 5 questions to ask to avoid making a bad decision.