NAHB International Builders’ Show 2020 in Las Vegas, NV:
Who’s Job Is It Anyway? Tuesday, January 21, 9:15-10:15
There is much confusion, on the part of builders and remodelers, as to the delineation between sales and marketing. Many assume that because one can sell, one can also market effectively and vice-versa. We all know that we need prospect traffic to convert to sales, but whose job is it to drive that traffic? Often the lines between marketing and sales get blurred—and sometimes they even overlap—but both are separate yet equally important for a company to thrive. In this session, learn what you should expect from each effort, and explore best practices to maximize both sales and marketing as the panel provides you with out-of-box, cost-effective methods that work.
- Learn cost-effective methods to drive traffic and convert leads to more profitable sales.
- Explore how to use technology tools to drive traffic, sales conversion and follow-up to enhance the customer experience.
- Examine grassroots marketing and other referral-driving techniques that all sales professionals should be doing to support the company’s marketing efforts.
- Determine what to expect from your marketing team vs. what to expect from your sales team.
How to Use Pinterest to Sell More Homes. Thursday, January 23, 11-11:30
Pinterest boasts over 200 million monthly users, and that number continues to grow. What most don’t realize, however, is that Pinterest is also a search engine, not just a social media tool—and it can be utilized as such. In this Tech Bytes session, learn how Pinterest can drive more traffic to your website, increase brand awareness and result in more sales.
- Learn how to use Pinterest to build brand awareness.
- Determine who is on Pinterest, and learn how to attract your ideal customer.
- Create attention-grabbing ”pins” to double your web traffic.
I love energizing audiences with actionable ideas that matter. There is nothing more satisfying than seeing a light bulb go off during my presentation. It’s an opportunity to create a special connection that propels positive action, that is why my presentations are designed as mini training sessions. I put my all into speaking engagements to ensure that the audience is both entertained and they walk away with actionable ideas that can be implemented right away.
I understand that finding a quality speaker is difficult. That’s why I strive to make it easy. I’m committed to bringing my best to your event. Here are a few topics to choose from and I welcome your ideas. Each topic can be delivered as a 30 minute keynote or all day in-depth training session.
You Are Not Your Builder. How to Brand Yourself to Stand Out in a Crowded Marketplace.
Consumers don’t buy products-they buy you. Would you buy you? Branding yourself as an individual will help you define your unique value proposition which will either repel or attract your ideal customer. It’s happening whether you know it or not-so take control of it.
Effortless Follow Up: How To Close More Sales and Become Consistent.
So you’ve got the new home sales down, but why are you seeing such wild swings in your results month-to-month? Sales is as much of an art as it is a science. Learn my follow up system that changed my yo-yo sales performance to consistent and predictable results month after month. Gain confidence in knowing that there is more to sales than luck and learn how to achieve repeatable success time and time again.
Picture is Worth a Thousand Words: How to Use Pinterest to Sell More Homes.
Pinterest is a search engine with over 200 million active users and growing. It’s responsible for driving more traffic than YouTube, LinkedIn and GooglePlus combined. I break down why and how to use Pinterest to drive traffic to your website to help you sell more homes.
Buyer Segmentation: Selling to Millennials, Generation X and Baby Boomers.
To create effective marketing, you need to know who you’re speaking to. Step 1 is to figure out who is your ideal customer and how to best sell them. This work is very important, and it will help you hone in your marketing message to attract your ideal buyer.
Creating Value and Building Urgency to Close More Sales
If you fail to create enough value or give your customer a reason (urgency) to act now, there is no sale. It’s important to create both to motivate the action and in this training you’ll learn several techniques of how to do this naturally during your sales presentation so when it’s time to close the deal your customer is ready to take that next step.
How to Build Authority and Credibility Through Video, Podcasting and Social Media.
Perception is everything. You can design a life of your dreams just by influencing people’s perception of you. Technology makes this process even easier and faster than ever before. Learn how to utilize video, podcasting and social media to create a brand and establish yourself as an expert in your niche.
For speaking engagements please send requests to: email@example.com